Shipping Referrals

Shipping Referrals Mean Business Growth

A shipping referral is a sign of a job well done.  When you get a shipping referral, whether it’s a shipping referral from a satisfied client or a shipping referral from an affiliate, a shipping referral is great business. 

To get a shipping referral you must be established and trusted in your field.  A shipping referral is important, and a shipping referral helps your bottom line. If you are not working to generate referrals, then you are missing an important aspect of your business and a source of revenue.  

I want to help you understand how referrals can help bolster and build your business.

The Hidden Benefits of a Shipping Referral

Referrals are a sign that you have control of your business in all its aspects.  We know that it cost a lot to advertise and keep business coming through the door, and it takes a lot less energy to loose a customer than it takes to create one.  A referral symbolizes success.  When you have managed to get a referral, you’ve pretty much managed to say your business is in a healthy way.

In addition to the additional revenue that the referral generates, a referral is testimonial that you know your business, and you know how to take care of your customers.  It’s a satisfied customer being pleased enough to help you out.  Referrals are advertisements that can’t be bought, you only get a referral if you’ve met your obligation and have done so in a stand out fashion.  Knowing how to create and capitalize on a referral can be an important aspect of your business.

The How To of a Shipping Referral

But if you wait for a referral to “happen”, you may be waiting a while.  A customer may be totally satisfied with your service, but they might not be thinking about a referral.  It’s your job to gently nudge them along the way.  If you have done your job well, it’s within your privilege to ask for a referral.

Asking is the key.  A lot of referral business is lost because people are not asked who else they know that can use your service.   A little bit of salesmanship can go a long way here.  If you’ve delivered your service well and the customer is beaming, don’t miss an opportunity to ask for more work.  Craft yourself a bit of referral ad copy and use it at the end of a contract.  You may be surprised at the results.