Real Estate Agent Referral

Whether it is a real estate agent referral from a past customer, or a real estate agent referral from a business network, a real estate agent referral means business.  A real estate agent referral opens doors to new business, and a real estate agent referral demonstrates a trust.

When a Realtor gets a real estate agent referral, it is a testimony to the Realtor.  Most would agree, it would be nice to have a constant stream of real estate agent referrals, because a real estate agent referral closes 60% of the time.  

Think Long Term with Real Estate Agent Referrals

Referrals are great business.  Your ability to get referral business is an exciting and lucrative venture and should be an integral part of your real estate business. 

When it comes to referrals, you need to have a long term mind set.  You can not simply look at an individual real estate transaction as its own end. Each transaction should represent an opportunity to further build your business.  You want to earn referral business from each client as well as settling the current transaction.

Building Your Base

Building a referral base in real estate can be tough.  But the fact remains, having a healthy customer referral base can make the difference between success and failure.   You know referrals are important, but the question is, are you doing enough to get referrals.

Getting a referral is not a painful or expensive experience, but it does take work. The best referral you can generate as a real estate agent is one from your existing customer base. In fact, the customer you are working with this very moment could be your careers best source of referral business.  With a little preparation, some hard work and timing you can turn that single customer into many more.

Things to Do to Get a Real Estate Agent Referral

Always deliver your best service. Under promising and over delivering is a great way to develop satisfied customers, and satisfied customers give great referrals.

Ask for a referral.  Work up some dialogue and keep it practiced.  After you’ve won them over and delivered the goods, your customers will be happy to help you along.

Follow up.  Don’t just close the deal and walk away.  That’s bad business.  Develop a follow up routine and stick to it.  Don’t call to soon, but keep in touch.  A phone call every six months or a letter is good practice, it’s also a great way to build referral business.