Magnets do the trick
Thursday, October 15th, 2009In a busy world, we’re always looking at how to easily have information just there; having it at hand when we most need it. Need was in search of a solution….
The information providers sought to get their message under consumer’s noses and consumers desired easy access to a solution to their problems – information providing those solutions.
Arrive the fridge magnet – a simple, low cost way to graphically display messages and images on the family fridge. Around the mid 1970’s a magnetic material of thin proportions was made allowing printing and placement of that message on the family fridge. This most prized piece of advertising real estate is now home to information on your local plumber, electrician, fast food pizza shop, takeaways, local politicians and so on and so on.
The might of a insignificant fridge magnet rests in the reality that an average fridge is visited – read viewed – some 17 times a day. That’s a lot of views.
Hot on the heels of the fridge magnet is the fridge magnet marketing card. They have magnet only over a small section of the back of a printed card. For its size, the fridge magnet marketing card is cheaper for its initial outlay and cheaper to distribute. Both pluses, if you’re looking for a better advertising space to cost ratio.
These are best suited to promotional products like calendars and large advertising messages.
The ease of message movability led to car magnets ideal for small business needs for flexible advertising solutions. So these car magnets have given great flexibility, to businesses, to transform their vehicles as mobile billboard.
A clever idea is to put fridge magnets over your company car, tell your message and invite people to take the fridge magnet. This is a use of fridge and car magnet to the benefit of company and consumer.