Archive for June, 2009

Real Residual Income with Ameriplan

Tuesday, June 30th, 2009

Ameriplan Business Opportunity Presentation

AmeriPlanUSA Business Opportunity

Three years ago my husband was diagnosed with Lyme disease.Because he had had the Lyme bacteria in his system for 3 to 5 years, his nervous system became damaged and he was disabled.All of a sudden we were living in the Lyme life.

I was a stay at home Mom for 22 years and my husband had worked in the software business in sales.O.B. in the high tech software industry, I now needed to support our family of six.  So what was I to do?  I didn’t know it then but I would find a home-based business, work from home over the internet and start my own home based business.

I looked at over 20 work from home businesses and MLM Programs. Then I fell on Ameriplan out of the DallasTexas area.So what was so great about Ameriplan that I decided to go with them instead of others?  First, I needed medical, dental and prescription help on my medical expenses.  With Ameriplan’s Total Health® Program  I got help with all of these plus vision, chiropractic, hospital advocacy, and Rx mail order services.$39.95 a month give you the Ameriplan Total Health all-in-one package.95 per month. 

Second, my AmeriPlan Sponsor was completely honest and answered all my questions on how I could make money with an internet home-based business.Ameriplan is not a get rich fast program.You have got to work to be successful. If you do you have the potential of earning a six figure income in 18 to 24 months.

Third, AmeriPlan is in the health care medical and dental industry.Ameriplan works for everybody who is either uninsured or under-insured.$39.95 every month for health, dental, prescriptions and more. An up to 80% savings on these services is usually customary.At Walgreens I saved over $210.00 on my prescriptions using Ameriplan's discount program.00.

Reason four. You'll find a great partner in Ameriplan.Their impressive back office computer systems manages everything for me - customer care, tracking customers and doing all the accounting. I simply collect my commission advances, write business and train my network of brokers around the country.

Reason five. Ameriplan has an incredible pay plan that is unmatched in the industry!When I write a piece of business I get 6 months advance commissions and also monthly residuals for life.The beauty of the pay plan is I get paid with three days.With Ameriplan I don't need any special licenses and I also receive override commissions from my IBO network.

So, come join me today in the true lime light with Ameriplan.

S. Davis, RSD
AmeriPlan USA

Here Are The Key Features of Bankruptcy Law

Tuesday, June 30th, 2009

Bankruptcy law offers for a plan that admits a debitor who is ineffective to pay his creditors to settle his debts by the division of his material value among his creditors. This also admits the interest of all creditors to be treated with equivalence. Some bankruptcy laws allow a debtor to carry on his business and employ the revenue got to pay off the debts. The bankruptcy law more aims to admit some debtors to free themselves from the financial responsibilities they have deposited after the division of their material value. Bankruptcy law also has all-inclusive access to civil judicial proceeding, credit, user law and commercial dealings. These laws can be better understood by the bankruptcy lawyer.

Bankruptcy law disallows some filers with more upper income from utilizing chapter 7. To register for chapter 7 actual monthly incomes against average income is calculated. If it is less than or equal to average income, chapter 7 can be registered. If it is more the ‘means’ test must be clear to register for chapter 7 which is the need of the new bankruptcy law.

Bankruptcy law can be broadly classified as follows

Co-operative bankruptcy is registering of chapter 7 or chapter 11 by group action and contracts in which the regent charged by the court sells the material value and allots the payoff to the creditors. The regents commission, anteriority debts and debts to insecure creditors are paid-up a pro rata basis.According to chapter 7, the debtor’s line of work functioning closes after the case is registered. On the other hand in chapter 11 the work typically stays in function and the debtor is given the same power as a regent.

Personal bankruptcy is started by an individual registering chapter 7, 11, 12or 13. The debitor is admitted to let off some property (household furniture, clothing, pensions, jewelry, insurance policies and other assets) from settlement by the regent. Immunities vary from State to State. The automatic remain takes effect at once upon the registering, which disallows collecting money, or taking property from the debitors. It normally remains in effect through out the case.

In chapter 7 bankruptcies, the debtor files a petition with the court with detailed financial information about his assets, debts and income. These papers are executed under penalty of perjury, the duration being three to four months. Chapter 11 bankruptcies are a reorganization procedure used by business partnership and co-operations. In this case, the debtor will act on own as a regent and is called a debtor ‘in ownership.’

As a general proposition, bankruptcy laws express that older income taxes (more than three years old) can be carried off in bankruptcy, but not the new incomes taxes. Before registering bankruptcy, the debtor should have his possessed particular tax position measured. As a general rule, debtors registering bankruptcy continue to finish their own payoffs and pay their possess post-bankruptcy assesses.

Worried About Financial Planning For Retirement?

Tuesday, June 30th, 2009

If nothing else, the economy of recent months should have taught us that no one’s financial future is safe today.  In the past we were all encouraged to focus on our 401k investments associated with our jobs and for many of us, this simply was put on auto-pilot and forgotten.  Although many financial planners have jumped ship in recent months, the vast majority were interested in pushing their clients toward investments related directly to the stock market.  In the real world, those 401k investments depended too much upon on Wall Street but most of us were hesitant to look for alternatives.  Today, there is no doubt that we as individuals should take action and personal responsibility for financial planning our retirement.

There are quite a few different ways that you can go about personal financial planning for retirement. You don’t have to go with the IRA (Individual retirement Account) through your local bank, but that can be an option for you. Be sure to check if your bank has FDIC insurance for those particular accounts. Though that insurance will not protect you if you take losses, it will protect your investments if your bank were to fail. Recent history has shown us that the financial health of our bank is not always what we might think it to be.  A bank representative will be happy to discuss financial planning for retirement with you in detail but you might do better with an independent financial advisor.

There is no doubt that a basic savings account kept in a bank protected by the FDIC will always be the most secure means of saving for the future.  But be sure to note what current law states is the maximum amount per person and per account is covered under the FDIC insurance.  Most people feel this should be a substantial part of any retirement plan. Be sure to check interest rates but in today’s market, individual banks should vary only slightly if at all.

Money market accounts are also very useful when financial planning for retirement.  But again check their coverage by federal insurance since they may not always be covered by the FDIC.  Money markets should yield a bit higher interest rate then savings accounts but the money is used for riskier investments by the bank.  They also usually have a minimum amount required for opening the account.

There is an abundance of financial planning information available today on the web.  The important thing is to take responsibility for yourself so you can feel more secure in making decisions about your retirement.

 

 

Ten Reasons to Market to the Online Generation Using Surveys and Questionnaires

Tuesday, June 30th, 2009

Your customers are tough and demanding. They’re extremely media aware and increasingly cynical – it’s a clever marketeer who can get under their skin. Online surveys modernizes the traditional format – all the benefits of the Internet without the programming. Here are ten reasons why they may be the silver bullet marketeers’ need, complete with examples supplied by Martin Day, managing director of Survey Galaxy – one of a new breed of websites making online surveys quicker and cheaper

1. It’s cheap as chips
Select the right survey website and creating surveys can be free of any charge and the cost to publish very reasonable.
Useful information harvested from surveys can be reused and repackaged in other marketing and PR for use in press outlets making it a very efficient form of information gathering.

2. It’s very easy
Anyone can develop and publish an online survey. Using an online survey website only basic browser skills is required to create professional looking surveys that when published ate simple to comcomplete.

3. Multiple deployment options
Once the survey is online it’s a simple step to promote it, either through email (with a link enclosed), via a link from a website or referenced by other forms of advertising. Anyone who has the link can be connected instantly to the survey, at a time that’s convenient to them, 24×7.

4. We’ve all got an opinion – and we like to give it
The majority of customers do not view surveys as spam and will in fact welcome the opportunity to voice their opinion and have the chance to make an impact on a brand. They provide a good method for broaching sensitive subjects with concerned employees; a survey asking a workforce on their opinion of change allows the key issues to be raised in a positive manner and encourages employee participation. Deliver a message to individuals and then have the feedback collated in a manageable form.

5. Get inside your respondent’s head
A customer may see an advertisement but you can’t be sure they have read it. Surveys engage the respondent, who think about the question before giving their response.

6. Build a relationship
It needn’t all end at the end of the survey – while you have their attention and are in the mood you can ask if they want to sign up for more information or a regular newsletter – making the most of the window when you have their interest.

7. Link your survey to other online information
Maximise the interest of those responding to your survey by referencing related information. By including links within the survey you are able to reinforce the marketing message.

8. Subtly rules
Surveys can be used to associate a product with positive attributes. By listing the features of a product and asking the respondent to say how important they are to them, regardless of their response, the respondent will associate the product with the features.

9. Not just marketing
A survey is an effective, quick and easy method to promote and gain acceptance for a difficult proposal; maybe a public body trying to gain acceptance and support for a particular scheme.
Take the example of a city trying to gain support from the general public for their bid to host a future Olympic Games. Being able to explain each benefit will put a respondent in a much better position to appreciate your argument and that may be enough to combat any negative aspects. Using the feedback that is received the overall marketing strategy can be fine tuned.

10. Fresh topics engage interest
Think laterally and a lively and imaginative approach to surveys can provide a ‘hook’ to engage respondents. The survey subject can be focused towards a particular group on a subject close to theirs hearts. The survey’s marketing message can take the form of a simple brand awareness message by stating that ‘the survey is being sponsored by brand name’, or by finding a link from the subject matter to the product – something that is surprisingly easy to do and that is highly effective.

Discover the benefits of including in your website a Public Survey section as many people who enjoy completing crosswords and doing word puzzles enjoy completing surveys. Having a public survey notice board as part of a website is a low cost and automated method that helps to increase traffic and establish a loyal and returning following. No need for moderators as unlike discussion boards there is no opportunity for people to disrupt the site by inappropriate remarks as the survey results can be displayed in summary form.

Customers do not associate surveys as spam and most welcome the opportunity to make their voice heard and a chance to have an impact on a brand.

Many of the techniques and a few more are contained in the following Sample Marketing Survey.

Easy Strategies To Make Money With Private Label Ebooks

Sunday, June 28th, 2009

I know most Internet Marketers either have a bunch of Private Label ebooks sitting on your hard drive or you have bought memberships to PLR websites where you can get your hands on them. But what do you do with them? Now that they’re out there in the public domain, they become old news and it is nearly impossible to find easy ways to make money with them.

Here are proven ways you can profit from Private Label ebooks.

Burn them to a CD or DVD and sell them on eBay. If you look at ebay right now, you’ll see a few CD’s full of hundreds of ebooks about any subject you can think of. There’s no reason you can’t do it too. Heck, you can even buy the ones on ebay, copy them (if they’re PLR), ad your own to the list and resell them. You can also sell these on Craigslist and classified sites like Kijiji or U.S. Free Ads.

Find someone to rewrite them for you. If you’re good enough, you could do this yourself and get a website to sell the ebooks. Then you can start promoting your New ebook! What’s more, you can build a little traffic to the website and once it starts making a little bit of money, sell the rights to the ebook along with the website. Many people just want to buy a website that’s already making money.

Use them as bonuses to help sell your other products. Internet marketers look for bonuses. It’s no secret that many times people buy a information product off the Internet because they want the bonus more than the product or service that is being sold. Use your Private Label Resell ebooks as bonuses to help sell your Internet Marketing product or service and watch the conversion rate go ballistic.

Build email list with them. Offer your PLR ebooks free to your website visitors for just for signing up to your newsletter. Everyone likes to think they’re getting a bargain. This is one way that many of the how to money Guru’s build massive contact list. They just give really cool ebooks away in exchange for a name and email address! Once you have an email list built up, you can then push products and services to them.

Give them away! But how do you make money like this? By inserting your affiliate links into the Private Label ebooks. Just read through the ebook and anywhere you find a keyword or keyword phrase where you can put an affiliate link, do it! Excellent places to give these away are Social Media sites and even on your website if you have one. Do a couple of these and watch your income from affiliate commissions rise!

I bet you can do at least one, if not more of these tactics. 5 easy ways to make money online with ebooks. Always remember to stay focused and get as many of your Private Label Resell ebooks into the hands of the general public!

Affiliate Marketing Offers

Sunday, June 28th, 2009

Producing your own product and selling them to clients is definitely one way to approach the marketing business. However, this requires a lot of investment in terms of money, time and effort. There are many pieces to the puzzle in creating your financial future online, and it is impossible without some form of internet marketing guide. If you want to earn money without going through so many tedious procedures, then maybe affiliate marketing could be the better choice for you.

Affiliate marketing pertains to a joint venture between a manufacturer or product merchant and a marketer. The merchant provides the goods and services and the marketer advertises and promotes. Both parties make money with every sale that is made.

This system is beneficial to the merchant as they do not need to spend as much time on marketing or promoting their product as they can leave that side of their business to their army of affiliates. The marketers on the other hand will have an unlimited earning potential, determined only by his capability as a seller and promoter.

Earning Commissions From Affiliate Sales

An affiliate marketer will be paid a percentage of every sale or referral from their site. When an affiliate registers with a program, they are usually assigned a unique link that allows the merchant to track where the sales are coming from. The affiliate marketers sales commissions are then calculated periodically, and paid through an agreed method of payment.

Choosing the Affiliate Product

There are unlimited amounts of products and services to market, and your choice will play a large part in determining your earning potential. It is advisable to select a product or service that offers a reasonable percentage or sales commission for your efforts and one that you are also interested in.

Knowing about your product makes it easier to answer any questions your customers may have. An authoritative and well-informed marketer will certainly attract more clients. Also having knowledge about what you are selling, will allow you to promote credible ads and affiliate product reviews.

Many merchants provide you with marketing literature and before you begin to promote their product it would be advantageous to go through the material thoroughly. A manufacturer’s inability or refusal to do this reflects poorly on his company and you should seriously consider moving to a different merchant.

There are a lot of companies that offer 50% or even more on direct sales commissions. Companies that offer multi-level affiliate programs are extremely popular and usually very successful. Many companies do not have personal requirements for their marketers, therfore there is no need for them to select affiliates.

Accepting Online Credit Card Transactions

Sunday, June 28th, 2009

Here is some useful information about using credit cards and shopping online. If you have a business on the Internet, you have to be able to accept online credit card transactions. Most people won’t use credit card companies if the site isn’t secure and many small businesses find this a problem. When you accept credit cards online, you have to make sure your site is secure, and that potential customers feel safe when considering a purchase through your site.

There are always commercials and advertisements about debt charge relief being flashed on TV or in the newspaper. You would be wise not to readily commit to anything until you know more about the process. Warnings are now coming from the Federal Trade Commission about signing up with companies that advertise in this way. It is good to be aware that you may have a worse credit record after you have used the services of one of the firms.

If you are shopping online, there is something you should remember. When shopping online, some sites are safer than others when using credit cards. The verisign logo helps and it is a good place to start but it is not the only thing you should look for. Normal web addresses start with http:// but when you are on a secure site or the ordering page of a secure site the address should start with https://.

When looking at sites that accept credit cards, it is always wise to be wary as there are a number that have been set up purely to gather credit card information from the users. These are often referred to as phishing sites, you may be surprised at the number of people who fall for this. It usually begins with an email telling you that your information must be updated, and then offers you a link. So when you follow the link it takes the user to what appears to be an official looking site but is a complete fake. The criminals behind this scam will have immediate access to your account as soon as your details are entered.

The easiest way around this type of scam is to enter the website address in manually. By entering the internet address in yourself, manually, in a new browser, you will avoid the dangerous link. As a rule of thumb, just remember that financial institutions almost never ask for private information via an email. Initial contact is normally by phone if there is a problem. It’s easy to check the website for a telephone number if you’re not sure. Any site that is legitimate, and can accept credit cards online will understand your hesitation and will be happy to answer any questions you may have for them.

Internet Attached Storage Makes Online Backup Obsolete

Sunday, June 28th, 2009

But your photos, documents, and other files can be protect with a great option of safe media free storage. Web Attached Storage can protect and serve your data to you anywhere, not just in your office or home.

Although files on your computer are safe from many threats, there is still a chance of fire or flood, or a computer–generated disaster, like hard disk failure, virus, worms or trojans damaging the files that hold your data. It is nearly impossible to recover Computer data in all but the most ideal of circumstances.Theft of your laptop is a very real danger.

Web Attached Storage is a practical and cost effective options. Your files and folders are encrypted and stored remotely to keep your information secure. Accounts are password protected for security.

Key considerations when using Web Attached Storage. Things to think about include:

Continuous Backup

The more frequently you backup, your lowering your chance of data loss. Best of breed Web Attached Storage includes network drive and file synchronization.

Don’t delete local files

It’s very secure to store data with Web Attached Storage, but it’s also convenient and smart to keep the original copies on your computer.Therefore making it easy to synchronize data to your Web Attached Storage area.

Organize your information

Archiving data is useless if you can’t find that data later. Web Attached Storage has a file/folder structure that mirrors your own disk. To do so is a good idea.

Don’t lose your password

Web Attached Storage has personal passwords as a requirement of access. Always keep your username and password safe so your personal files aren’t compromised.

You don’t want to have to reconstruct banking data, bemoan the loss of family photos, tax returns, and important documents. And getting to this data from anywhere is a key element of being able to beat the competition. Types of data you should upload to Web Attached Storage:

Pictures

Movies

Audio Files

Tax Information

Letters and Documents

Manuals

Email

Web Attached Storage provides network drive and data synchronization that provide daily convenience beyond that of online backup.

Which Web Attached Storage product do we like?  We particularly like the features, cost, and reliability of OPENRSM CloudBackup.  It gives a great balance of features that go further than online backup that is particularly cost effective.  We can’t say enough good about it.

Writing Effective Customer Satisfaction Surveys

Saturday, June 27th, 2009

Why bother?

The life blood of any business is good customer service. Although you should try and attract new customers good customer service will help generate customer loyalty and encourage repeat business. With every satisfied customer your business is likely to go on and secure many more customers through recommendations and if you do not take proper care of your customers there is probably a competitor waiting in the wings that will.

Online customer satisfaction surveys will help by not only identifying problem areas but show that you care and are proactive in looking for ways to improve the service that you provide.

 

Where do you start?

Objective – Before you start creating your survey clarify the objectives of the survey, in that way you will find it easier to decide what are the right questions to ask.

Analysis – Consider how you will analyse the answers having completed the survey.

Bare in mind that ‘closed’ questions (where the respondents are asked to choose from a limited number of responses) are easier to analyse than questions that are ‘open’ (where the respondent can reply in anyway they want).

Much will depend on the predicted volume of respondents, the higher the volume the more important it is to have an easy method of analyzing the results.

Opportunity – As well as obtaining valuable market research data keep in mind that customer surveys are also a good way to advertise areas of your service that your customers may not be aware of.

Before you publish the survey confirm that the questions you have asked will provide you with market research data that when analysed will help you make informed decisions.

Then, read through the survey from a marketing view point, check that you have phrased each question so that every opportunity has been taken to promote your business?

The ideal question will perform the following three functions:-

  • Market research – provide valuable feedback to help you improve your customer satisfaction levels and in turn your business
  • Marketing – promote aspects of your business
  • Information/Education – advertise a service that you provide that your customers may not have been unaware of

For example:- Do you find the in-store baby changing facilities useful?

By asking this question not only will the store receive good market research feedback on the facility they provide but they will also promote their facilities and advertise themselves as a family friendly store, even beyond those customers who have a specific need for the baby changing facility that has been provided.

Warts and all – be prepared to accept criticism.

A customer satisfaction survey should be designed to highlight problems so that they can be addressed; regular customer satisfaction will prevent complacency and will also give early warning on where your competitors initiatives may be losing you business.

 

What questions should you ask?

Depending on their own particular size and makeup each business is likely to have unique factors in relation to providing good customer services however there are common areas relevant to all businesses be they a physical store, online store or a service industry. The following are key areas to providing good customer service.

Communication – Do you make it easy for the customer to communicate with you?

When customers telephone are their calls answered quickly; are their enquiries about products or services handled properly? Good businesses will make every effort to ensure that whatever the customers query it is resolved by the right person, quickly, politely and fairly.

If customers reported problems that cannot be resolvable immediately do you promise to respond in a given time period and do you deliver on your promise?

Use a customer satisfaction survey to confirm that your customers find all your staff to be helpful, courteous and knowledgeable.

Location – Do your customers find it easy to visit you, if a physical store, is it conveniently located with good access?

Making it pleasant, making it easy – For an internet business it is important to ensure that your website is easy to use and aesthetically pleasing.

Regardless of the store being a bricks and mortar or purely an online internet store, is the store properly laid out, can your customers find what they need and is there sufficient information and help on hand to explain how a particular product works?

The right quality products – In addition to measuring the quality of the service that you provide you should ensure that the products and services that you provide match your customers’ requirements.

Value for money – Cheap or expensive is hardly ever a good measure, value for money is.

Do your current customers consider your services as value for money, if not, why not?

Speed and attention – The majority of customers will want to be dealt with quickly but attentively.

Are you doing everything you can to avoid any delay?

A good business will try to treat each customer as an individual, does yours? Attention is one thing but only if it leads to a quick and satisfactory resolution to the query.

Demographics and Specific issues – Take the opportunity to profile your customers, for example their gender, age group and where they live?

By understanding your customers more, the better your chances of correctly targeting your business.

Within the survey encourage customers to highlight any problems and provide contact details so that their concerns can be investigated and followed up.

 

What is next?

Having completed the survey analyse the results.

Trends – Look for specific and common areas where the customer service is found wanting.

Ask yourself if any criticism is valid and is there anything that can be done to resolve or minimise the problem?

Training – Are all employees properly trained and do they have sufficient knowledge?

Where employee training programmes have been implemented have they made a positive contribution to the business and improved the customer service?

Follow-up – If a customer has raised a specific issue through completing a survey ensure that they are contacted and that their complaint is properly addressed.

Do not waste an opportunity to resolve a problem and keep a customer.

Continuously Monitor – Make changes based on the survey results and then re-measure by issuing follow up surveys.

If you are interested in tracking customer satisfaction and would like to see a sample survey for a store that demonstrates some of the above advice please view the following example that can be used as a customer satisfaction survey template.

Customer Satisfaction Surveys Work

Saturday, June 27th, 2009

Why should you bother?

Good customer service is the life blood of any business. Although new customers are very important good customer service will help generate customer loyalty and repeat business. With each satisfied customer your business is likely to win many more customers through recommendations and remember, if you are not taking care of your customers, your competition will.

Online customer satisfaction surveys will demonstrate to your customers that you care and are proactive in looking for ways to improve the service that you provide.

 

Where do you start?

Objective – Before you start compiling your survey consider what the objectives of the survey are, in that way you will remain focused and find it easier to decide what questions to ask.

Analysis – Consider how you will analyse the answers having completed the survey.

Bare in mind that ‘closed’ questions (where the respondents are asked to choose from a limited number of responses) are easier to analyse than questions that are ‘open’ (where the respondent can reply in anyway they want).

A great deal will depend on the likely volume of respondents, the higher the volume the more important it is to have an easy method of analysing the results.

Opportunity – Keep in mind that as well as obtaining valuable market research data customer surveys are also a good way to advertise aspects of your service that your customers may not be aware of.

Before you publish the survey confirm that the questions you have asked will provide you with market research data that when analysed will help you make informed decisions.

Next, read through the survey from a marketing view point, check that you have phrased each question so that every opportunity has been taken to promote your business?

The ideal question will perform the following three functions:-

  • Market research – provide valuable feedback to help you improve your customer satisfaction levels and in turn your business
  • Marketing – promote aspects of your business
  • Information/Education – advertise a service that you provide that your customers may not have been unaware of

For example:- Do you find the in-store baby changing facilities useful?

In asking this question the store will hopefully not only receive useful feedback on the baby changing facility but they will also promote the store as being child-friendly even beyond the customers who actually require the facility.

Warts and all – to benefit most from a customer survey you need to be prepared to accept criticism.

A well designed customer satisfaction survey will enable you to identify problems so that they can be addressed; regular customer satisfaction will prevent complacency and give you early warning on where you might be losing out to your competitors initiatives.

 

What are the questions you should ask?

Although each business is likely to have specific and unique factors that are important in providing good customer services there are common areas that are relevant to all businesses be they a physical store, online internet store or a service industry. The following are key areas to providing good customer service.

Communication – Is it easy for your customers to communicate with you?

When a customer telephones is their call answered promptly; are enquiries about products or services handled properly? A good business will make every effort to ensure that whatever the customers query it is resolved by the right person, politely, quickly and fairly.

If there are reported problems that cannot be resolvable immediately do you promise to respond in a given time period and do you deliver on your promise?

Use a customer satisfaction survey to ensure that all your staff are considered by your customers to be knowledgeable, courteous and helpful.

Location – Do your customers find it easy to visit you, if a physical bricks and mortar store, is it conveniently located with good access?

Making it pleasant, making it easy – For an internet business it is important to ensure that your website is easy to use and aesthetically pleasing.

Regardless of the store being a bricks and mortar or purely online web based store, is the store properly laid out and can your customers find what they need and is there sufficient detailed information and help on hand to explain how a particular product works?

The right quality products – In addition to measuring the quality of the service that you provide you should ensure that the products and services that you provide do fully match your customers’ requirements.

Value for money – Cheap or expensive is not always a good measure, value for money is.

Do your current customers consider your services as value for money, if not, why not?

Speed and attention – No matter what the business, the majority of customers will want to be dealt with quickly but attentively.

Are you doing everything to prevent any delays?

A good business will try to treat each customer as an individual, does yours? Attention is important but so is a quick and satisfactory resolution of the query.

Demographics and Specific issues – Take the opportunity to profile your customers, for example their gender, age group and where they live?

By understanding your customers more, the better your chances of correctly targeting your business.

Allow customers to highlight their specific problems and provide contact details.

 

What next?

Analyze the results once the survey has been completed.

Trends – Look for common and specific areas where the service needs improving.

Ask yourself if any criticism is valid, be honest to yourself, is there anything that can be done to properly resolve, or at the very least, minimise the problem?

Training – Are the staff properly trained and do they have sufficient knowledge?

Where employee training programmes have been implemented have they made a positive contribution to the business and improved the customer service?

Follow-up – If a customer who has completed a survey has raised a specific issue ensure that they are contacted and their complaint addressed.

Don’t lose an opportunity to resolve a problem and keep a customer.

Continuously Monitor – Make changes and then measure by issuing further surveys.

If you are interested in tracking customer satisfaction and would like to see a sample survey for a store that demonstrates some of the above advice please view the following example that can be used as a customer satisfaction survey template.


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