What are Portable Billboards?
Unless your country doesn’t have them, you know what a billboard looks like. Some feel the number of billboards that don our US highways has become an eyesore. In places they may be right but often the billboards provide valuable information for travelers.
Though effective, two problems stand out with billboard advertising. First, the ad must wait for the motorist to come to it. It is stuck on the side of the road but if no one drives that way, it is a waste of money. Second, standard billboards can’t do anything to attract attention. They are totally stationary and, with the competition of other billboards, might well be ignored.
To retain the advantage of a billboard yet overcome these two obstacles, someone came up with the concept of a portable billboard. It has the size and colors found in a stationary billboard, but it actually moves to populous areas. This uniqueness almost demands it be read. All display a message on the side of a truck (referred to as truckside advertising) or trailer and then are driven into the target area to be read.
The simplest and least expensive way to do this is to rent the sides and back of a truck that will post your printed ad there. You can even share the truck with another company, posting a different ad on each side and on the back for a given period of time. Everywhere the truck goes, the ad is seen. If the ad is attractive, people waiting in traffic or noticing a parking area will read the ad.
For more money, you can rent a moving ad. One version of this is designed on the same principle as the vertical three sided changing billboards. The ad is attached to these vertical sticks and, as they rotate, an entirely different picture or message will appear, almost instantly. They are excellent for attracting attention. Trucks or trailers equipped with smaller versions of this display will travel through traffic, the message on the sides and back changing every ten or fifteen seconds. Of course, three messages at a time can be displayed this way on each of the three surfaces of the vehicle.
A second method of changing the message on the truck or trailer is through roller banners. A timer activates a motor and, almost instantly, the roller moves the material vertically, displaying another message. This is similar to what is seen at the stats tables of a basketball game. A firm selling such 10′ by 10′ trailers claims ten messages can be stored on one roll, and, of course, a different roll can be on the back and other side. The message boards are covered with tempered glass for protection. Some also contain internal lighting, allowing for nighttime effectiveness.
The third method of changing messages on portable billboards is through electronics. You have probably seen one of the new billboards that can be programmed to display multi-colored messages. Portable billboards are trucks or trailers with the same ability. Nothing needs to be printed. The message is designed and the computer decides how to display it.
Each of these techniques has one thing in common, the great advantage of moving the billboard message to the populous. It is an effective way to reach a larger audience as well as to advertise goods or services that are not related to highway travelers.
AirSign is an aerial advertising company dedicated to maximizing the value of every dollar clients invest in them. Check out their mobile billboard advertising options today!
Tags: mobile billboard advertising, mobile outdoor advertising, truckside advertising