Using Skytyping to Boost Your Advertising Results
The sky is not the limit; it is the opportunity for serious mass advertising. The success of banner ads and skywriting prove that. A banner ad is a streamer or billboard dragged behind an airplane over a large gathering of people. Skywriting, on the other hand, contains no printed material. The plane actually writes the message with smoke on the canvas of the sky.
How does Skywriting work? A paraffin oil is injected into the exhaust of the airplane at controlled times, causing a white smoke to form. As the plane flies in various formations turning on the oil spray, letters of a message are formed. The letters are formed from 7000 to 17,000 feet up, and are at times a mile tall.
A unique form of skywriting is called, among other things, skytyping. Five or six planes fly in unison over the selected area. A computer on the lead plane decides when each plane is to make smoke and for how long. The result is a series of dashes in a straight line. When viewed from the ground, these dots or dashes of smoke together form parts of letters and eventually an entire word or sentence, much like the dots on a computer screen form a word or picture.
Skywriting and skytyping each have their pluses and minuses. One advantage to skytyping is that the message is made much quicker. A skywriting pilot can form a letter in 60 to 90 seconds while only a few seconds are needed with skytyping. This means the entire message is still visible for several minutes after it is finished. The length of time needed for skywriting means the first letters probably have drifted away by the time the message is finished.
Skywriting demands a skilled pilot who can maneuver a plane in every direction. He must also be somewhat of an artist to make the message uniform so it can be read. The skytyping pilots only need to fly in a straight line. The computer does all the deciding when to make the white smoke.
Because skywriting only needs one or two planes, the cost is less than hiring a whole fleet of planes to make one message. Geico insurance has made the skytyping their name against the sky famous.
Both methods have some advantages in common. First, the message is environmentally friendly. The paraffin smoke is harmless. Second, the preparation is simple. There is no need to print an expensive sign to be dragged behind a plane. The pilot just plans how to fly the letters of the message in his skywriting or programs the message into the computer for the skytyping. The message can be repeated or changed as the client desires.
Skywriting and typing have another advantage in common with aerial advertising. All use the canvas of the sky to present their offer to a large attentive audience without competition. The skywriting cost per new customer reached has proven to be well worth the expense.
Tags: aerial advertising, skytyping, skytyping services, skywriting, skywriting services