Personalizing Public Relations
The human body, over 70% water, supports all of our physical functions. It regulates temperature, in addition to dissolving and ridding your body of many impurities and toxins.Pure spring water cleans and hydrates your body like nothing else. It is the most vital fluid you can drink.
When water originates in a subterranean spring and flows to the surface it is considered natural spring water. Spring water retains each of its natural minerals. Bottled spring water is better for your body’s hydration needs, which is important for good health. Such water is free of the sugar, salt, flavors, impurities and toxins found in most water.
This has led to the biggest new fad and new industry– that of bottled water. The first 2 pages of a Google search on bottled water, has websites for water coming from any pure spring in our country, each claiming to be the purest and best tasting. This then points to the newest, most popular way to get your logo , brand, and slogan into the marketplace. It’s natural spring water– bottled with your company’s logo or trade mark on a custom made label. Private labeling is what this type of marketing is called.
Bottled water with customized labeling is now widely available as an advertising and marketing device on many Internet websites. This is a very clever and affordable marketing way to get your company name, logo, or message to your customers. There is always something new and creative in marketing; custom labeled bottled waters or sparkling waters are a popular innovation, especially with the new health fad of always carrying drinking water with you. Sparkling waters can also be flavored with aromas.
Aggressive public relations teams everywhere are thinking of all kinds of ways to capitalize on this trend. An imaginative PR consultant will take a long time to run out of ideas. Politics, business, charities, churches, sports, and even family events are just some of the possible fields for this new PR tool.
The most unique form of branding that I found? Private label bottled water for wedding guests. You can have custom labels make for weddings, cocktail parties, engagement parties and outdoor weddings – all with private labels with the name of the bride and groom and the wedding date.The bottle label can even be matched to the napkins and other items commonly ordered for weddings. You can even make private labels– instantly and for free– at freelabelmaker.
I guess you could even use this technique to announce the birth of your first son – private labeled bottled water named after the baby. I am sure if I sit here long enough, I can think of even more fun ways to use private labeled bottled water, but I am sure you already get the idea .
Tags: bottled water, creative public relations, custom labeling, Marketing